Marketing Campaign: Everything in Our Power (AltaLink)
AltaLink is Canada’s only fully independent transmission company, and is responsible for the maintenance and operation of approximately 11,800 kilometres of transmission lines and 270 substations in Alberta. AltaLink owns more than half of Alberta’s transmission grid and serves 85 per cent of its population
As communications specialist for AltaLink, Paul was tasked to help raise awareness about the company among potential employees. This employment recruiting campaign targeted students looking for summer work, recent graduates in particular fields, such as engineering, along with the general public.
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